Mark’s bike is famous!
Sierra Nevada Brewing ran a television advertisement earlier this year that equated craft brewing to the building of handmade bicycles. I know a lot of cyclists who are rather fond of a pint now and then, so hey, why not? My good friend Joe Platzner stars in the ad, and his shop serves as the backdrop, but the finished product shown at the end is the bike I built for Mark. Click on the photo below to see the ad. All of us who were involved had a good time and wound up with a couple cases of beer.